Dr. Linchiat Chang

Research Director

Dr. Linchait ChangDr. Chang has completed projects for several federal agencies, private health insurance companies, and health service sectors.

She has built an extensive portfolio in advanced analytics and data visualization grounded in applied market research – some of her key areas of expertise include:

  • Predictive modeling
  • Segmentation analysis
  • Choice modeling
  • Multi-level and hierarchical modeling
  • Market landscape perceptual mapping, market sizing, and market forecasting
  • Monadic and full factorial designs

By keeping informed on the latest knowledge and developments in statistics, psychometrics, and econometrics – Dr. Chang offers her clients the full spectrum of available procedures for data analysis.

As part of our team, Dr. Chang applies her deep specialty expertise in target market research, data analytics, and research methodology to your business challenges. She holds a doctorate degree in Psychology from Ohio State University and conducted post-doctoral research at Stanford University.