Accelerating B2B Growth – Marketing for Value Based Healthcare
Increasing price sensitivity and demand for value for healthcare products and services requires higher volumes to maintain margins. Even if your ultimate objective is individual consumers, the B2B component of B2B2C marketing is the fastest avenue to volume.
In this ebook, we share a suggested approach for creating a value focused B2B growth plan that maximizes return-on-investment. It includes:
- The 8 Elements that all the most successful B2B growth strategies have in common
- The exact questions you need to ask yourselves to stand out and optimize your marketing strategy
- The 2 best practices to finding out what the market wants and how to segment it
- The most effective action plan design for reaching your target markets and attracting new customers
- And more